How does the patent holder of a nanotechnology used in the pipes of nuclear reactors break into the sports market?
Materials science meets skim, snow and surf.
ideas/ abilities/ actions
big think, big do
I help leaders turn promising ideas into measurable work by combining business, education and technology.
The name is the method
Ideas
From graduate business studies at Rotman (valedictorian, 2009) and IE in Spain, on top of a science degree and an education degree.
Abilities
From a career developing and delivering innovation across brand, product and experience in biotech, high tech and rec tech.
Actions
From leading implementation as an internal and external consultant in fast companies. These days that includes shipping the software.
Philosophy
Failure is the strategy presentation that dies in a file.
Define your goals and I'll deliver an integrated solution. A plan that goes unimplemented for lack of resources, capabilities or culture isn't a plan. It's about your next win, and how that win drives your team.
Design thinking is the root. Discovery-driven growth is the framework for mapping true innovation. Innovation without a business plan is just a prototype in a garage.
- brand strategy
- business design
- innovation
- high performance culture
- education and leadership
Street-level insights, C-level results
Why is bamboo great for sustainable style, and for saving your sunglasses from a watery grave?
Eyewear so light it floats.
What does one of Canada's first craft breweries do to stay relevant in the hyper-competitive market it helped create?
A full rebrand: 12 beer identities, a team of 5, a $2.5M budget.
What happens when the consultant also writes the code?
The working thing ships instead of a report about it. See mrtz.dev.
Creative. Integrative. Fast.
Contact
Did I mention I hate consultancies?
Send me a note and I'll give you the reasons. Better yet, send me a brief and I'll send you ideas, abilities and actions.
Got a promising idea? Let's turn it into work you can measure.
contact@mrtz.dev